If You Can’t Measure Your Results – You Can’t Control Them
by Henrik Nielsen
Let´s face it
Are You Tracking Your Trade Show Performance?
Exhibiting at trade shows is a big investment, but how do you measure your success? If you’re relying on scattered business cards, handwritten notes, or unstructured spreadsheets, you have no clear way to track performance. Without real-time insights, it’s impossible to know which leads are valuable, how well your team is performing, or if your trade show strategy is working.
No data = No control over your sales
Collecting leads is just the first step. Without a structured system, sales teams struggle to prioritize, respond quickly, and turn prospects into customers. The longer you wait to follow up, the more likely your leads will forget your conversation—or worse, go with a competitor who reached out first.
VivoLead’s real-time dashboard gives you full control
VivoLead doesn’t just capture leads—it gives you a clear overview of your trade show performance in real time. With our easy-to-read online results dashboard, you can instantly see how many leads you’ve collected, where they come from, and how they’re progressing in your sales pipeline. Every exhibitor has access to a graphical, intuitive dashboard that makes it easy to measure success and optimize future trade shows. With real-time insights, structured follow-ups, and seamless CRM integration, you gain complete control over your results and maximize ROI.
If you can’t measure your trade show success, you can’t improve it. With VivoLead’s real-time results dashboard, you gain full control over your leads, performance, and sales process—turning trade shows into powerful growth opportunities.
Instant data collection & performance tracking
Capture leads digitally and get instant insights into your trade show performance with a visual, easy-to-read dashboard.
Smarter lead management and follow-ups
All leads are automatically stored, prioritized, and integrated into your CRM, ensuring structured, data-driven follow-ups.
Full control over trade show ROI
With real-time analytics, you can track sales potential, measure team performance, and make informed decisions to improve future events.
Let’s talk about your next trade show
We would not know what to do without VivoLead for our events
For almost 3 years, VivoLead has been our trusted companion for every trade show we have participated in – making the life as an exhibitor simpler while building professional client interaction into our busy life. The ease of use, combined with the result graphical online dashboard, makes VivoLead stand out. The staff from VivoLead are always there to help us with smiles on their faces.
Michael Kofoed, Global Sales Director
Piffany Copenhagen
How it
all works
Step 1: Schedule your online meeting
On this first meeting we will demo VivoLead for you in details and listen to your needs
Step 2: We setup up your account
Based on your exact needs we setup you entire account and present everything for you – so we know you are satisfied.
Step 3: We train your sales colleagues online
After setting up your account we train your sales colleagues online on how to use the VivoLead app – so they know exactly how to operate our system.